We all know how convenient it is to shop online. Anytime access, time-savings, a record of our past purchases for quick reference, and easy billing options are just some advantages of taking to our screens to order whatever we need, when we want it. That same convenience is available for purchasing all types of marketing […]
Most organizations have a collection of enterprise software systems that, in many cases, function in silos with no connections to each other. These systems are likely legacy platforms that still do their jobs adequately, but not optimally. This is particularly true of marketing automation, a technology in which companies have been investing for some time. […]
When printers consider offering their customers an online portal for ordering and managing print projects, they can build one of their own from scratch, use website template builders, or purchase a web storefront. At one point in time, a DIY approach was an attractive choice. It gave print companies the most control over the finished […]
Print service providers, when was the last time you asked your clients about the journeys their customers take before they become buyers? Do you know what steps occur between basic awareness and contract commitment? Knowledge like this can help you suggest ways your products and services can keep their future customers engaged and moving towards […]
For the past three years, the phrase “supply chain disruption” has become almost part of our daily parlance. This phenomenon that grew out of the COVID-19 pandemic affects everything from food in grocery stores to high-tech computer chips necessary in today’s advanced automobiles. Print service providers are well aware of the problems with the supply […]
You have a business to run and in all probability, building technology is not your core competency. Given the current trend towards technology-driven business models, you need someone with ample technology and business expertise to help you navigate through the maze of available systems and find the right solution that fits your need. Why a […]
The retail landscape has been in a state of significant change over the last decade, and by all accounts, consumer buying habits have permanently changed. The current uptick in eCommerce is the result of several factors like public health, remote workforce, recent advances in mobile technology, more purchasing choices, and convenience. Retail has transformed into […]
As the world continues to navigate its way through a global health crisis, it’s safe to say buying habits and how you communicate with customers have changed. It’s never been more important to personalize the customer experience. Connecting and selling through graphic and digital marketing has become a valuable asset whether your customer is a […]