When organizations evaluate customer communications management (CCM) automation, the conversation often starts and ends with cost reduction. Fewer manual processes, lower production expenses, and reduced IT involvement are easy wins to quantify. But focusing only on these surface-level savings overlooks the broader financial impact automation can deliver across the enterprise. The real return on CCM […]
In customer communication management (CCM), organizations are constantly looking for ways to improve accuracy, speed, and consistency. Yet one of the biggest obstacles often goes unnoticed: template sprawl. As business needs evolve, teams create new templates—sometimes for a new product, sometimes for a new region, and sometimes simply to solve an immediate problem. Over time, […]
In a world of constant connectivity, customers expect seamless communication — across every channel, on every device, and at every stage of their journey. Whether it’s a billing statement, benefits notice, or policy update, they assume the message will look the same and carry the same clarity whether they read it in print, by email, […]
Every message your organization sends, whether it’s a billing notice, policy update, or member communication, represents a promise. It’s a promise that the information will arrive on time, in the right format, and in a way that’s easy to understand. Yet while much attention is given to the design and content of communications, the delivery […]
It may be tempting to consider creating your own web-to-print portal for your customers to order their static and variable print products and other merchandise. If you’re a print provider, however, building a single system that meets the needs of all your current and future enterprise clients can be a huge challenge. Multiple interface issues […]
We all know how convenient it is to shop online. Anytime access, time-savings, a record of our past purchases for quick reference, and easy billing options are just some advantages of taking to our screens to order whatever we need, when we want it. That same convenience is available for purchasing all types of marketing […]
In late July, email marketers at the Maggiano’s Little Italy restaurant chain urged valued patrons to lock in party dates for the upcoming 2023 holiday season: “Time is Running Out to Book Holiday Parties” read the subject line. However, Christmas in July is only the tip of the proverbial iceberg for brand managers planning marketing […]
Printing has become a commodity product in many ways. It’s easy to find a printer who will sell on price only, and online options mean that geography is no longer a restricting factor for purchasing just about anything. Someone looking for print can order at all hours from companies with which they have never interacted. […]
For direct sales and franchise marketers, identity control and ease of use are keys to growing profits. Brand identity management is critical for companies that sell directly to consumers through distributors and franchisees. Marketing teams invest valuable time and resources to create top-notch content. Creating collateral that features consistent colors, typographic fonts, and design elements […]
Personalized marketing is more effective in a large organization than a corporate-wide generic strategy. However, it is critical that companies deliver a consistent brand message, maintain content quality, and control costs. This is an opportunity for print service providers (PSPs) to offer their corporate customers the best of both worlds. Dispersed enterprises can support the […]
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