We have a mantra “don’t customize, configure” that’s driven by the sins of CCM’s past. Today we have cloud SaaS configurable CCM. What we know as customer communications management (CCM) arrived in the mid to late 90’s. This is when vendors began producing platforms for mass customization of customer communications. The technology took a big […]
By 2021 most companies are expected to have cloud-first or cloud-only policies according to Gartner. According to a study by the Cloud Security Alliance, 79% of companies receive regular requests from end users each month to buy more cloud applications with file sharing collaboration, and communication at the topping the most requested applications. So, is […]
SiteFlow from Hewlett-Packard is a device-agnostic platform that brings workflow and production automation to printing companies. It also works perfectly with the Tecra AccuConnect™ and AccuLync™ systems to form a complete marketing and production ecosystem. Use the AccuConnect storefront to enable your clients’ field salespeople and marketing teams to build and order materials for their […]
Responsiveness in all sectors of the economy has decreased because of COVID-19 concerns and the worldwide supply chain turmoil. However, regulated industries like health insurance and financial services must respond to late-breaking regulatory changes even with the unprecedented effects the rest of the economy has experienced. When these changes require communicating with customers quickly, the […]
When printers consider offering their customers an online portal for ordering and managing print projects, they can build one of their own from scratch, use website template builders, or purchase a web storefront. At one point in time, a DIY approach was an attractive choice. It gave print companies the most control over the finished […]
Over three decades starting in the late 1980’s there wasn’t much to talk about year over year when it came to CCM trends. The big trend was best described as slow incrementalism. If you subscribe to no news is good news, well you got a lot of it. As we moved into the 21st century […]
We’re hearing many healthcare and financial services organizations asking: What is modern CCM? Most of these companies are struggling with legacy systems that have been cobbled together through multiple acquisitions, and they simply need something better. They’re hearing there is something new out there and they’re all hoping the answer lies at the end of […]
Print service providers, when was the last time you asked your clients about the journeys their customers take before they become buyers? Do you know what steps occur between basic awareness and contract commitment? Knowledge like this can help you suggest ways your products and services can keep their future customers engaged and moving towards […]
For the past three years, the phrase “supply chain disruption” has become almost part of our daily parlance. This phenomenon that grew out of the COVID-19 pandemic affects everything from food in grocery stores to high-tech computer chips necessary in today’s advanced automobiles. Print service providers are well aware of the problems with the supply […]
In today’s world, online shopping is a given, even for printed products. Your clients, who are now much more likely to be digital natives, are used to functioning online and don’t require over-the-phone or in-person human interaction. This isn’t true for every product, but most times, online ordering is the method customers prefer. Items such […]