Customer communications management software applications give third-party service providers and end-users the power to create and deploy all manner of communications for their clients or departments. Direct mail, transactional documents, social media, and email marketing are all governed by CCM solutions. Typically, on-premise CCM solutions ask the service provider or end-user to make hardware and […]
In late July, email marketers at the Maggiano’s Little Italy restaurant chain urged valued patrons to lock in party dates for the upcoming 2023 holiday season: “Time is Running Out to Book Holiday Parties” read the subject line. However, Christmas in July is only the tip of the proverbial iceberg for brand managers planning marketing […]
Printing has become a commodity product in many ways. It’s easy to find a printer who will sell on price only, and online options mean that geography is no longer a restricting factor for purchasing just about anything. Someone looking for print can order at all hours from companies with which they have never interacted. […]
Increasingly, we’re seeing more demand for integrating Customer Communications Management (CCM) into other enterprise systems. As companies map their buyer’s journey, they are discovering more opportunities to communicate with customers. In the past, we tended to think about how to integrate Customer Communications Management with customer data to enable personalized messaging. Although this is still […]
For direct sales and franchise marketers, identity control and ease of use are keys to growing profits. Brand identity management is critical for companies that sell directly to consumers through distributors and franchisees. Marketing teams invest valuable time and resources to create top-notch content. Creating collateral that features consistent colors, typographic fonts, and design elements […]
Personalized marketing is more effective in a large organization than a corporate-wide generic strategy. However, it is critical that companies deliver a consistent brand message, maintain content quality, and control costs. This is an opportunity for print service providers (PSPs) to offer their corporate customers the best of both worlds. Dispersed enterprises can support the […]
What happens to customer communications when a business faces a crisis? Well we should all know because Covid-19 just taught us this lesson. What happens to CCM during a crisis goes something like this: Customer communications become critical Many more people want to engage in crafting and approving messages There’s a desire to communicate across […]
Customer communications have been at the forefront during the Covid-19 pandemic. Early communications informed customers of what businesses intended to do to adapt to the crisis. Early Covid-19 communications shared changes in business practices and most reassured continuity. As we get further into the crisis, we now need to start thinking about getting back to […]
Getting personal with customers–real personal—requires data. Research proves that companies generate faster rates of revenue growth when they excel at demonstrating customer intimacy. The closer organizations get to each consumer, the bigger the gains reports management consultancy McKinsey & Co. Personalization matters today, perhaps more than ever! The COVID-19 virus and the surge in digital […]
Most organizations have a collection of enterprise software systems that, in many cases, function in silos with no connections to each other. These systems are likely legacy platforms that still do their jobs adequately, but not optimally. This is particularly true of marketing automation, a technology in which companies have been investing for some time. […]