From Complexity to Clarity: Quickcom’s Impact on Customer Communications

“Brand consistency across print, email, and web—no IT, no delays.”

- Marketing Communications Manager

“What used to take days now takes hours. Full visibility, zero chaos.”

- Compliance Officer

Complex Needs, High Stakes: The Communications Challenge

Novitex, a trusted partner for print services across industries, faced a pressing challenge: how to enable its healthcare enterprise clients to deliver highly personalized communications efficiently and compliantly across multiple channels—print, email, and web. The enterprise needed a system that was not only fast and reliable but also secure and easy to use for a diverse set of stakeholders.

Key requirements included the ability to create and manage personalized communications at scale through a simple yet powerful editor, ensuring strict data privacy and compliance, and supporting complex business rules to tailor messages accurately. Furthermore, the solution had to support high-speed composition to handle large volumes while reducing operational costs and meeting internal SLAs across departments.

A Scalable Platform for Complex Communications

After a deep dive into stakeholder workflows, Tecra implemented Quickcoms—a robust, extensible platform that supports personalized, multi-channel communications at scale. With a self-service interface, marketing and operational teams can create, edit, and approve templates while maintaining brand consistency and applying personalization at multiple levels—from individuals to complex group plans. Automated, rules-based logic ensures each recipient gets content tailored to their profile and plan.

Powered by a high-speed FO composition engine, the platform converts these templates and datasets into final output for print, email, or web—with enterprise-grade speed and volume handling. Job monitoring and quality control tools, including a USB scanner interface, help staff track status and verify accuracy during production. Role-based access and audit trails ensure secure, compliant handling of communications from approval to delivery, enabling stakeholders to manage communications with minimal manual effort—improving compliance, reducing operational risk, and lowering costs.

Discovery

Uncovered key customer pain points: juggling multiple channels, strict compliance demands, and inefficient manual workflows causing delays.

Development

Quickcoms’ core features: an intuitive self-service editor, powerful automated rules engine, and high-speed composition to handle enterprise-scale volumes.

Deployment

Deployed Quickcoms’ secure rolebased access controls and streamlined, auditable workflows to empower diverse teams and safeguard data.

Impact

Quickcoms delivers long-term benefits: faster turnaround times, reduced costs, improved compliance confidence, and enhanced team visibility across the enterprise.

Delivering Efficiency, Compliance, Approvals, and Visibility

Since deploying Quickcoms, Novitex’s enterprise clients have transformed how they manage communications—achieving faster turnaround times, lower costs, and more relevant messaging at scale. The platform’s automation and self-service tools empower business users, reduce IT dependence, and eliminate bottlenecks across departments.

Secure, auditable workflows ensure compliance and data protection, while real-time visibility gives marketing, operations, and compliance teams greater control. Built-in approval workflows ensure that marketing, compliance, and operational teams can review and authorize communications quickly and securely—eliminating bottlenecks and reducing risk. As a flexible, scalable solution, Quickcoms continues to evolve with enterprise needs—driving growth, innovation, and long-term success in a fastpaced, highly regulated industry.