Dynamic Geo-Coded Provider Directories: Delivering Hyper-Localized Listings Based On Member Location
Why Traditional Provider Directories Fall Short
Insurance providers have traditionally mailed regional directories listing in-network physicians, hospitals, and pharmacies to all members, regardless of individual plans or locations. These static directories are updated annually, with addendums issued for changes, forcing members to sift through irrelevant information.
The manual process of compiling, validating, proofreading, and printing these directories typically takes two to three months. This slow turnaround, combined with inventory management for multiple versions, increases operational costs. Accommodating special cases, like members with dual residences, adds further complexity and delays. The goal was to create personalized, relevant directories for each member, speed up updates, reduce printing costs, and quickly fulfill unique requests.
Harnessing Geo-Coding to Personalize Provider Directories
Tecra modernized the directory creation process by implementing a geo-coded workflow that assigns precise latitude and longitude coordinates to both provider and member addresses through a CASS process. Quickcoms leverages these spatial data points and applies plan-specific business rules—such as network status and provider preferences—to dynamically filter and personalize provider directories for each member.
Using Quickcoms’ Variable Data Printing (VDP) engine, directories are generated rapidly and cost-effectively. The platform’s role based security and automated workflows allow stakeholders to manage the process with minimal manual effort, reducing errors and operational risks while ensuring high-quality output.
How Geo-Coded Directories Transform Your Communications
With Quickcoms, enterprises can deliver highly personalized provider directories tailored to each member’s location and health plan, eliminating the need for costly, generic regional books. This improves member satisfaction by providing clear, relevant information while reducing confusion.
Automation and real-time spatial filtering dramatically cut printing, inventory, and distribution costs. Turnaround times have shrunk from months to days, enabling customers to respond swiftly to network changes and regulatory updates. The platform’s built-in security and workflow automation minimize manual errors and support compliance requirements. Quickcoms also handles special scenarios—such as members with dual residences—seamlessly, allowing insurers to meet diverse member needs efficiently and effectively.