Getting personal with customers–real personal—requires data. Research proves that companies generate faster rates of revenue growth when they excel at demonstrating customer intimacy. The closer organizations get to each consumer, the bigger the gains reports management consultancy McKinsey & Co. Personalization matters today, perhaps more than ever! The COVID-19 virus and the surge in digital […]
Most organizations have a collection of enterprise software systems that, in many cases, function in silos with no connections to each other. These systems are likely legacy platforms that still do their jobs adequately, but not optimally. This is particularly true of marketing automation, a technology in which companies have been investing for some time. […]
We have a mantra “don’t customize, configure” that’s driven by the sins of CCM’s past. Today we have cloud SaaS configurable CCM. What we know as customer communications management (CCM) arrived in the mid to late 90’s. This is when vendors began producing platforms for mass customization of customer communications. The technology took a big […]
By 2021 most companies are expected to have cloud-first or cloud-only policies according to Gartner. According to a study by the Cloud Security Alliance, 79% of companies receive regular requests from end users each month to buy more cloud applications with file sharing collaboration, and communication at the topping the most requested applications. So, is […]
SiteFlow from Hewlett-Packard is a device-agnostic platform that brings workflow and production automation to printing companies. It also works perfectly with the Tecra AccuConnect™ and AccuLync™ systems to form a complete marketing and production ecosystem. Use the AccuConnect storefront to enable your clients’ field salespeople and marketing teams to build and order materials for their […]
Responsiveness in all sectors of the economy has decreased because of COVID-19 concerns and the worldwide supply chain turmoil. However, regulated industries like health insurance and financial services must respond to late-breaking regulatory changes even with the unprecedented effects the rest of the economy has experienced. When these changes require communicating with customers quickly, the […]
When printers consider offering their customers an online portal for ordering and managing print projects, they can build one of their own from scratch, use website template builders, or purchase a web storefront. At one point in time, a DIY approach was an attractive choice. It gave print companies the most control over the finished […]
Over three decades starting in the late 1980’s there wasn’t much to talk about year over year when it came to CCM trends. The big trend was best described as slow incrementalism. If you subscribe to no news is good news, well you got a lot of it. As we moved into the 21st century […]
We’re hearing many healthcare and financial services organizations asking: What is modern CCM? Most of these companies are struggling with legacy systems that have been cobbled together through multiple acquisitions, and they simply need something better. They’re hearing there is something new out there and they’re all hoping the answer lies at the end of […]
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Using Data to Drive Ultimate Personalization
Getting personal with customers–real personal—requires data. Research proves that companies generate faster rates of revenue growth when they excel at demonstrating customer intimacy. The closer organizations get to each consumer, the bigger the gains reports management consultancy McKinsey & Co. Personalization matters today, perhaps more than ever! The COVID-19 virus and the surge in digital […]
Read More
Marketing Shouldn’t Be a Silo
Most organizations have a collection of enterprise software systems that, in many cases, function in silos with no connections to each other. These systems are likely legacy platforms that still do their jobs adequately, but not optimally. This is particularly true of marketing automation, a technology in which companies have been investing for some time. […]
Read More
Configurable CCM Versus Bespoke?
We have a mantra “don’t customize, configure” that’s driven by the sins of CCM’s past. Today we have cloud SaaS configurable CCM. What we know as customer communications management (CCM) arrived in the mid to late 90’s. This is when vendors began producing platforms for mass customization of customer communications. The technology took a big […]
Read More
Cloud CCM Advantages
By 2021 most companies are expected to have cloud-first or cloud-only policies according to Gartner. According to a study by the Cloud Security Alliance, 79% of companies receive regular requests from end users each month to buy more cloud applications with file sharing collaboration, and communication at the topping the most requested applications. So, is […]
Read More
Automate Print Production with Tecra and HP SiteFlow
SiteFlow from Hewlett-Packard is a device-agnostic platform that brings workflow and production automation to printing companies. It also works perfectly with the Tecra AccuConnect™ and AccuLync™ systems to form a complete marketing and production ecosystem. Use the AccuConnect storefront to enable your clients’ field salespeople and marketing teams to build and order materials for their […]
Read More
How Quickly Can You Respond?
Responsiveness in all sectors of the economy has decreased because of COVID-19 concerns and the worldwide supply chain turmoil. However, regulated industries like health insurance and financial services must respond to late-breaking regulatory changes even with the unprecedented effects the rest of the economy has experienced. When these changes require communicating with customers quickly, the […]
Read More
Are You Really Ready to Build Your Own Web Storefront?
When printers consider offering their customers an online portal for ordering and managing print projects, they can build one of their own from scratch, use website template builders, or purchase a web storefront. At one point in time, a DIY approach was an attractive choice. It gave print companies the most control over the finished […]
Read More
CCM Trends For 2023
Over three decades starting in the late 1980’s there wasn’t much to talk about year over year when it came to CCM trends. The big trend was best described as slow incrementalism. If you subscribe to no news is good news, well you got a lot of it. As we moved into the 21st century […]
Read More
What Is Modern CCM?
We’re hearing many healthcare and financial services organizations asking: What is modern CCM? Most of these companies are struggling with legacy systems that have been cobbled together through multiple acquisitions, and they simply need something better. They’re hearing there is something new out there and they’re all hoping the answer lies at the end of […]