Increasingly, we’re seeing more demand for integrating Customer Communications Management (CCM) into other enterprise systems. As companies map their buyer’s journey, they are discovering more opportunities to communicate with customers. In the past, we tended to think about how to integrate Customer Communications Management with customer data to enable personalized messaging. Although this is still […]
For direct sales and franchise marketers, identity control and ease of use are keys to growing profits. Brand identity management is critical for companies that sell directly to consumers through distributors and franchisees. Marketing teams invest valuable time and resources to create top-notch content. Creating collateral that features consistent colors, typographic fonts, and design elements […]