Personalized marketing is more effective in a large organization than a corporate-wide generic strategy. However, it is critical that companies deliver a consistent brand message, maintain content quality, and control costs. This is an opportunity for print service providers (PSPs) to offer their corporate customers the best of both worlds. Dispersed enterprises can support the […]
What happens to customer communications when a business faces a crisis? Well we should all know because Covid-19 just taught us this lesson. What happens to CCM during a crisis goes something like this: Customer communications become critical Many more people want to engage in crafting and approving messages There’s a desire to communicate across […]