Most organizations have a collection of enterprise software systems that, in many cases, function in silos with no connections to each other. These systems are likely legacy platforms that still do their jobs adequately, but not optimally. This is particularly true of marketing automation, a technology in which companies have been investing for some time. […]
We have a mantra “don’t customize, configure” that’s driven by the sins of CCM’s past. Today we have cloud SaaS configurable CCM. What we know as customer communications management (CCM) arrived in the mid to late 90’s. This is when vendors began producing platforms for mass customization of customer communications. The technology took a big […]